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As we all know, express logistics distribution is the most important link between connecting goods and consumers, and this involves the various links of warehousing management, trunk line logistics and the last kilometer of distribution, since the first "double 11" since the large area burst warehouse, distribution time is too long and other problems, has been plaguing e-commerce, logistics industry headaches.
Jingdong is China's leading self-operated e-commerce, with a relatively complete self-built logistics system. According to Fu Bing, vice president of Jingdong Group and head of logistics planning and development of Jingdong Mall, during this year's "Double 11" shopping season, Jingdong predicted through big data analysis that more than 40 trunk lines would be temporarily opened on the basis of the original lines to speed up the flow of goods to ensure the transportation efficiency of nearly 100 cities across the country; In addition, during the "double 11" period, Jingdong will also open door-to-door pick-up service at night, and the time in some cities can be delayed to 21 o 'clock; Jingdong's current nationwide automatic sorting equipment has an average daily processing capacity of more than one million, and the technology upgrade Tongzhou automated sorting Center was officially put into operation in October, and can now undertake small and medium-sized orders throughout Beijing during the "Double 11" period. In addition, intelligent robot equipment will be introduced for the first time, and two automation equipment, robot warehouse and robot sorting center, will be officially launched during the "Double 11" period.
During the "double 11" period, Beijing, Shanghai and other nine major cities of Jingdong 3C category warehouse will jointly speed up, consumers placed orders on the 11th, the fastest day in the morning can receive the purchased goods; In addition, the construction of cold chain logistics is also a key project of Jingdong this year; The "New Dada", which is strategically invested by Jingdong, will have a capacity of more than 250 people to support Jingdong's logistics distribution and become a supplement to Jingdong's logistics business.
One of the highlights of JD this year is the application of artificial intelligence technology in supply chain, warehousing and distribution. According to reports, following this year's "6·18" Jingdong self-developed drones to achieve the first delivery, Jingdong unmanned vehicles will start delivery trial operation for the first time in the "double 11", drones and unmanned vehicles will also be unveiled during the "double 11".
In addition to the above three unmanned intelligent products, Ma Song, vice president of research and development of Jingdong Mall, said that during the "double 11" period, Jingdong also carried out a complete intelligent commercial layout from smart stores, JIMI unmanned customer service, smart marketing, smart supply chain and other aspects.
"Overall, consumers' requirements for the Double 11 shopping experience will become higher and higher, and quality shopping will be a major trend in the future online shopping market." Zhao Zhenying told the author that the initial rise of the online shopping market is a typical market where bad money drives out good money, and with the continuous development of the online shopping market, the situation of urban bad money drives out good money will gradually become better. "The current market is in a situation where the phenomenon of bad money driving out good money is gradually weakening. Consumers are also slowly becoming aware of factors such as service quality, product brand and product quality in online shopping. If the online shopping experience is not good, in one case, consumers will rush to online shopping platforms with guaranteed control of goods and good service quality, and in another case, they will return to offline shopping."
At the same time, he believes that the current "rational consumption" proposed by Jingdong and other e-commerce platforms is a propaganda point of differentiated competition, whether it can really guide consumers to gradually realize rational consumption through a series of practices of Jingdong, on the one hand may take time, and it also needs to wait until the market test.
